Maybe it’s time media companies start acting like agencies!
Agencies are beginning to act more and more like providers of media-related services.
Over the last several years, media providers have begun to extend their service offerings to include search and in some cases, social.
Now there is an opportunity for media companies to close the loop by providing extended service offerings to include creative, extended social, and even an independent media strategy piece! This could create additional revenue opportunities and help solidify the client relationship by presenting a full sales funnel approach to services.