- " " is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Marrika Zapiler, director of advanced TV at . After this exclusive first look for subscribers, the piece will be published in full on on Monday. It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habits. Viewers now spend nearly two hours a day watching streaming content. And this isn't a behavior limited to cord-cutters. Even among households ... [Read More]

- For The Drum's Deep Dive into Audio, Saraa Hassan (content strategist, AudioMob ) looks at why the emotional impact of audio ads makes them so perfect for gaming. Audio can powerfully link ideas and messages to help brands create an emotional association between the brand's message and a feeling. The resonance that audio provides between a sound and message leaves a lasting impression and emotional bond between the hearer and the brand, as 96% of brands who use audio with their brand identity ... [Read More]


- Instagram is one of the most popular social media platforms in the world. In 2022, it is expected to have over 1 billion active users. If you want to connect with your target audience and grow your business, you need to be using Instagram. With its high-quality visual content, the platform is teeming with companies competing for their target audience's attention. In this article, we will discuss some powerful ways to increase Instagram engagement and boost your business in various ways. This is ... [Read More]

- To successfully run your business, you'll want to ensure that you have a website with a wealth of well-written digital content. Producing good content means that your brand is more likely to get recognized by search engines as a reputable source. As such, you're likely to experience more traffic to your company's website and thereby get more customers.  But how do you produce the most effective content? From focusing on SEO best practices to utilizing an AI content generator , we're ... [Read More]

- As many of my readers know, I usually write about   strategy , innovation , and leadership . But recently I've been asked a lot about how I helped establish as a destination website for hundreds of best practice digital tools and templates using growth hacking strategies. That's because it's incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today's increasingly cluttered competitive world. So, here's what we did to build ... [Read More]


- Comparative advertising is a type of advertising where a company compares its product or service to that of another company. This can be done in a number of ways, but most commonly it is done by either directly mentioning the competitor by name, or by showing their product side-by-side with the company's own product. There are a number of reasons why companies choose to use comparative advertising. One of the most common reasons is to show that their product is better than the competition. By ... [Read More]

- Reviews are eating the software world. 90% of buyers are more likely to convert after reading reviews. Product and peer reviews provide powerful and authentic insights into driving purchases, gaining visibility, and offering unique information to prospective buyers. Investing and prioritizing in building a community centered around user-generated content, especially reviews, helps new audiences learn more about the brand and its offerings. When they hear from real users, they find it easier to ... [Read More]


- Google's Quality Guidelines are a set of rules and recommendations that webmasters should follow to ensure their website is of high quality. By following these guidelines, linkmarketers can improve their website's ranking in Google search results. Google's Quality Guidelines are divided into two sections: General Guidelines and Technical Guidelines. General Guidelines The General Guidelines cover the overall quality of a website, including its content, design, and user experience. These ... [Read More]

- In lieu of Apple's iOS 14.5 privacy rules, Meta has announced the addition of several new automated ad tools to its recently launched "Meta Advantage" program. The update --  focused on helping large and small businesses quickly understand which ads are working best -- will launch August 15. The most notable update involves the new "Advantage+ Shopping" campaigns -- once called "Automated Shopping Ads" -- which eliminate the manual steps of ad creation by automating up to 150 creative ... [Read More]

- Social networks are increasingly present in our daily lives. Therefore, the presence of brands in these media channels is essential to forging a good relationship with their target audience. Today, many consumers say that they trust brands that have a profile on social networks more, and many of them admit that these have a direct influence on their purchasing decisions. The key to all this is in the influencers, people who talk about the brands on social networks, establishing a collaboration. ... [Read More]

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