Apr 22nd, 2026 - 5 Ways to Make the PESO Model® Work Harder for Your PR Program Share this! As you well know, the PR playbook of old is not exactly aging like a fine Bordeaux. You can no longer garner a media placement, post it on LinkedIn, and drive people to your website so you can track what they do when they arrive. And forget about tossing it into a coverage report and expecting someone in the C-suite to gasp in admiration at your brilliance. (Though I will still gasp at your brilliance, because I know ... [Read More]

Apr 22nd, 2026 - Used correctly, though, AI can surface meaningful patterns – revealing differences in topical depth, content coverage, and authority signals that influence search visibility. Even before comparing competitors, this taxonomy tells a story. Our client's organic traffic is driven more by editorial content (buying guides and comparisons) than by all product pages combined. From this prompt, Claude drafted a clean brief with target keywords from our data, recommended format (long-form guide ... [Read More]

Apr 22nd, 2026 - How AI is making ad creative faster — and more fair The shift toward AI is not just about producing ads faster, it's about giving creative capability to everyone, writes Amazon's Nikhil Nanivadekar. The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author's own.   Advertising has always celebrated creativity, but for many brands, it came with real constraints. Big ideas required big budgets, ... [Read More]

Apr 22nd, 2026 - Reading Time: 2 minutes Key Takeaways: X introduced Custom Timelines on April 22, 2026, allowing users to pin specific interest feeds next to their "For You" tab. The feature is powered by Grok, which parses every post to ensure only high relevance content makes it into the niche feed. More than 75 topics are available at launch, including Cryptocurrency, AI, Stocks, and Gaming. Currently available for Premium subscribers on iOS, with Android and Web versions coming soon. Tailoring digital ... [Read More]

Apr 21st, 2026 - What used to be a straightforward task — tracking and converting customers — has become quite a challenge, especially for small advertisers. Only 60% of brands feel prepared for the deprecation of third-party cookies. Moreover, small companies often lack access to first-party data or data management platforms, and their experimentation budgets are limited. Add here the lack of internal tools for collecting and processing data, and you get the vivid yet troubling picture. However, ... [Read More]

Apr 21st, 2026 - for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn't exist yet. OpenAI just took big steps toward that threshold: turning on cost-per-click ads inside ChatGPT. And it is on the hunt for its first advertising marketing science leader. CPC ads are the more immediately significant move of the two since it gives those marketers who are currently ... [Read More]

Apr 20th, 2026 - Social commanded the largest share of the digital market last year at 40%, or $117.7 billion, pointing to larger strategy shifts among brands. This audio is auto-generated. Please let us know if you have feedback . Dive Brief: Digital advertising revenue grew 13.9% year over year to a record $294.6 billion in 2025 despite economic headwinds and a lack of cyclical events such as the Olympics, according to the latest annual report from the Interactive Advertising Bureau and PwC . Video, creator ... [Read More]

Apr 20th, 2026 - A new analysis of 858,457 sites hosted on the Duda platform shows how AI crawlers are interacting with websites at scale. The data offers a clearer view of how crawling activity is growing and what SEOs and businesses should do to increase traffic from AI search. AI Crawling Has Already Reached Scale AI crawling is growing quickly, with more requests tied to real-time answers and most of that activity coming from a single provider. The data creates a pattern that shows which sites are being ... [Read More]

Apr 19th, 2026 - Cookies is a term used to describe information from a website sent to your browser to store. Cookies are designed to make the website function as it should. This includes essential features, website security, or remembering what you have in your shopping cart. They often customize the website based around your preferences by remembering your choices and settings, or based on data about you. Even the The idea of being tracked and getting your data sold to advertising companies isn't often a ... [Read More]

Apr 18th, 2026 - Cheryl Nablo, a mother of three, is a detective with the Des Moines, Iowa police department. She specializes in finding missing kids. Det. Cheryl Nablo : I myself have thought of Jade several times when not at work. Det. Cheryl Nablo : I think of my own children. … if you went a day not knowing where one of your kids … was at … you'd go crazy. … nobody wants to be living in a world where they don't know where their kid is … or if their kids' safe. Jade Colvin ... [Read More]