- Users are shifting from editorial to visual content, which demands a completely new set of best practices for social media marketing. Instagram is undoubtedly one of the fastest ways to reach a huge number of specific users and have them familiarize with a brand. Numbers don’t lie. Instagram has more than 1 billion active users and more than  500 million accounts are active every day. Instagram advertising is acquiring more importance both for Facebook and for advertisers. More and more businesses want to advertise on Instagram because of its incredible audience and Facebook is seeing an ... [Read More]

- The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in certain sections. Why we should care. The Search Quality Evaluator Guidelines are what human quality raters use to evaluate websites and SERPs. They ... [Read More]

- Jukin Media scours the web to populate its brands FailArmy, People Are Awesome and The Pet Collective with soon-to-be-viral user-generated content . Born on social platforms, Jukin Media’s head of marketing and communications Mike Skogmo says to think of the company as this generation’s version of America’s Funniest Home Video. Now, Jukin Media is making a decisive move onto connected televisions (CTV). It has launched owned-and-operated apps for its brands, integrated directly into Samsung smart TVs, and propped up linear channels in video-on-demand services, including Comcast’s ... [Read More]


- Facebook is launching its “Why am I seeing this post?” function globally, aiming to help users better understand and more easily control what they see from friends, pages, and groups in their news feed. The new feature explains how a person’s past interactions impact the ranking of posts in their news feed, allowing users to see why they’re seeing a certain post from a friend, group, or page that they are following in their news feed. Users can also see what information generally has the largest influence over the order of posts, including how often they interact with posts from ... [Read More]

- Multi-channel analytics are also available in a closed beta. At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media analytics for its Searchlight platform. For current customers, multi-channel content analytics are now available via a closed beta. Why we should care. Conductor claims to be the first to include social and demographic data into their enterprise SEO platform. If well-executed, it may enable marketers to get a better understanding of who is ... [Read More]

- Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications. Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals have an opportunity to follow Amazon’s SEO playbook and become the default ranking ... [Read More]

- Budget optimization. Now that’s something everyone wants to do. Budget Optimization is Level 3 in our Attribution Maturity Model. Ideally, you should have mastered Level 1: Attribution for ILS sources and Level 2: Attribution for all sources before optimizing your budget (it won’t work if your data is inaccurate). Here’s an easy reference guide for you to reach Level 3 in the Attribution Maturity Model. We illustrate how to optimize your multifamily marketing budget and make a significant impact on your Return on Marketing Investment (ROMI)! Take a look!   [Read More]

- has announced a partnership with White Ops to extend protection across programmatic display, native and video will use White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with what the two companies refer to as “advanced” fraud protection. The partnership solves an important challenge, according to Vaibhav Arya, CEO. “Fraudsters have become more sophisticated and are a drain on the whole ad ecosystem, but particularly programmatic,” he said. “All of the projections on the continued growth of programmatic will be ... [Read More]

- Innovative Framework Enables Systems Integrators and MSPs to Customize Platforms with Speed and Cost Effectiveness. New York: ,  a  SaaS provider of data-centric marketing architecture, today announced the launch of its next generation marketing data lake platform.  The solution enables systems integrators (SIs) or engineers building digital marketing platforms for managed service providers (MSPs), ad tech companies or marketing agencies to drastically reduce the time and cost associated with customizing solutions for marketers while simultaneously increasing data integration and ... [Read More]

- AT&T’s advanced advertising and analytics subsidiary Xandr will roll out a new video advertising marketplace and enhanced addressable TV offerings during its upfront week event Tuesday. The new video ad marketplace will be called “Community” and will be cross-platform, encompassing OTT, CTV, digital, and mobile. The company says the marketplace is a “first step toward the future convergence of linear TV and digital.” The goal with Community is to enable “advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.” Xandr’s ... [Read More]

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