- This ultimate guide has everything you need to know about customer acquisition. In simple language.  What is customer acquisition, how to measure it, best strategies, tactics, tips, and more. This knowledge will help you understand how to acquire more customers, regardless of your industry or niche. Most importantly, you’ll know how to get started with customer acquisition today.  What is customer acquisition? Customer acquisition is a process of gaining new customers for your business. It’s a carefully planned strategy, which can – and should – be improved on a consistent basis. A ... [Read More]


- Lotame has introduced a people-based identity solution for a cookieless open web. Powered by the company’s graphing technology, Panorama ID connects all types of device identifiers associated with individual behaviors and privacy choices into one view without dependence on cookies. Andy Monfried, CEO of Lotame, said that third-party targeting challenges and mounting privacy regulations that have created an identity crisis in digital are the reason the company has created the solution. It took 18 months from idea to deployment to build the solution. Building a privacy compliance framework ... [Read More]

- Facebook Analytics can give you the insight you need to better target your audience on the popular social media platform. If you're a marketer or business owner, Facebook needs to be an essential part of your social media marketing efforts. The social media channel has remained the largest social media platform in the world, with 2.6 billion active users as of this year, according to Statista. By creating Facebook post after Facebook post without tracking and analyzing any metrics, you could be missing out on opportunities to increase engagement and boost sales-funnel success. Read on to ... [Read More]


- Are you looking for more opportunities to grow your lead list and get more sales? If so, the best way to boost these numbers is through your landing pages. Landing pages are places on your website where consumers will land after clicking a link in an email, on social media, or ad on another site. The goal is to get consumers to take action, such as taking advantage of an offer, joining your email list, or signing up for a webinar. Most websites have multiple landing pages because each one is designed to get users to do something specific. So, you wouldn’t encourage users to sign up for a ... [Read More]

- Consumers have high expectations when it comes to the experiences they have with brands. They demand to be appreciated, treated as a unique individual, provided with a quick, easy-to-use shopping process, and they want to be able to access answers to their questions in real-time. Additionally, they expect to be treated with respect by a brand, to be shown relevant content that appeals to them personally, to have their past purchases remembered, and they want to be treated as VIPs. Creating a consistently exceptional, personalized, omnichannel experience can be challenging, but there are many ... [Read More]


- Beyond signaling another bet on social commerce, TikTok's partnership with Shopify marks a significant move by the video-sharing app to broaden its nascent advertising ecosystem. As part of the deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video campaigns directly within Shopify — the type of cross-platform integration that could be important for TikTok's efforts to establish a larger advertising network that can match those of social media rivals. While a possible ban of TikTok in the U.S. is still scheduled to go into effect on Nov. 12, the ... [Read More]

- Market research is essential, whether you're about to start a business or launch a new product, feature, or location. You have to ascertain that the opportunity for your idea or product exists, that you have a unique selling point, and that there is a demand for it. That seems obvious, but market research is often neglected by those who have a vision and want to go with their instincts instead of collecting data. People are irrational optimists —which, on the one hand, drives the market forward and, on the other, accounts for myriads of failures. To avoid failure, do your market research, ... [Read More]

- Table of Contents How to make your videos go viral on Tiktok? Tiktok is the most popular social media app right now. With more than 800 million users around the world, there is no doubt about the importance and influence of the platform. Not to mention the exponential growth it has achieved in recent times. What has made this social network so popular is that anyone can create a profile and start posting videos on any topic they want. How to change the thumbnail of a Tiktok video? How to delete a Tiktok video? How to convert a Tiktok video into a GIF? Now, uploading videos is not exactly ... [Read More]

- Fill in the form below to download the free whitepaper. Third-party cookies are going away. But why? And what does this mean for marketers, publishers, and advertisers? The Why There are four main drivers pushing changes to third-party cookie tracking: consumer expectations, laws and regulations, browser changes, and ad blocking. Consumers today genuinely care about transparency and trust from the brands with whom they spend their money. For example, 80% of audiences say they’re more likely to purchase from companies they believe protect their personal information. Beyond this trend in ... [Read More]


- Do you ever observe that when you search for some product on the Internet and a specific brand seems to dominate all over your search results? Well, that’s what we call a significant digital existence. That specific brand has rightfully aligned itself with the SEO guidelines , continuing to conquer the search engine rankings. Therefore, dominating the audience reach in comparison to its rival brands. And how does it manage to top the search engine charts? The answer is the Online Presence. How essential is an online presence? Let’s begin with a short but incredibly relevant instance. ... [Read More]

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