- As everything is now connected with the internet, startups and other businesses need to promote their products or services through digital marketing. Abdul Moeez, the CEO of Dawn Magazines and the Co-owner of Soft Plus , has done a lot of research on the importance of digital marketing. According to Abdul Moeez, the best way to connect with potential customers is through the internet. The reason is that these days, everyone is holding a mobile phone in their hands with a good internet ... [Read More]

- Google is constantly changing, evolving, adapting, and updating. This is a fact I have seen first-hand after several decades in the marketing realm. Unfortunately, all these changes and updates have caught many businesses unaware, leaving them facing the consequences of being uninformed. One of the biggest changes that have occurred in the last few years is local search and SEO in Google. Keep reading to learn about some of the biggest changes and updates that have occurred so you will know ... [Read More]


- Launched in August 2020, Instagram Reels has been getting a lot of attention from creators. As a competitor to TikTok, it provides the opportunity to create short and sweet videos that are packed with entertainment and value. As a result, many of those who use this feature have seen more reach and engagement. Those aren’t the only reasons to use Reels though. It’s also amazing for building strong connections. The key to getting those coveted results is knowing how to use Reels as part of ... [Read More]

- Explore the relationship between SEO, SEM, and on-site search to get more out of your investments. on December 3, 2021 at 7:00 am Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing. But with the overabundance of information overloading your ... [Read More]


- In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3 , we discussed the tactics we used to fix broken ... [Read More]

- The question of which CMS is best for SEO can be difficult, and the answer varies depending on your goals. For example, if you want to rank highly in Google search results pages (SERPs), then you should use a content management system such as WordPress or Drupal because they are equipped with features that will help improve your rankings. If your goal is to create an engaging website experience for visitors, then it’s better to go with a different platform like Joomla! or DNN. As a business ... [Read More]

- Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. “When I talk about the metrics that will help you get and secure and keep buy-in, I come to you with a perspective of operations,” said Jessica Bowman, CEO of, in her presentation at SMX Next . “How do we get other people involved in SEO as well? SEOs are constantly searching ... [Read More]

- Google launched continuous scrolling for mobile search results in the U.S. to mirror the experience on sites such as Pinterest and Instagram. With this new feature, users scroll through infinite results, automatically loading results beyond the initial page. While the feature may seem insignificant when it comes to SEO , this isn't completely true. After years in the SEO industry, I have seen new features and offerings regularly, and just like the others, this too will impact your SEO and where ... [Read More]


- It is no news that the adult entertainment industry is one of the few niches that give high returns. During the COVID-19 pandemic, several niches from the adult entertainment industries were formed. The adult entertainment industry has since then been progressing at a tripled rate. If peradventure you want to increase the traffic to your adult SEO site, you need to understand some basic SEO tools or request the help of an SEO content creator or copywriter to help you curate these posts. It’s ... [Read More]

- “Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next. “Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” said Colt Sliva, SEO Engineer at iPullRank, in his presentation at SMX Next . “Additionally, you can be effective even when you’re not available.” Many SEOs, however, lack the programming ... [Read More]

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