- For 25 years – since the introduction of Internet Explorer 2 – our browsers supported third-party cookie technology that formed the basis of internet advertising. The cookie party is ending. Tech lawyers and business executives need to learn about what will be following the cookie era, as online advertising pivots to survive omnibus consumer privacy laws like GDPR and CCPA that make old-fashioned adware impossible to use and therefore obsolete. What happens to the cookie and what comes next? Companies will need practical advice on how to advertise in the new web environment. After privacy ... [Read More]


- When it comes to reaching new customers, an excellent paid media strategy starts with setting goals. If you don't know where you're headed, how do you know where to go? This article was written by Alex Sixt, an  Entrepreneur NEXT powered by Assemble  expert. If you are looking to take the NEXT step in your business then we encourage you to check out  Entrepreneur NEXT powered by Assemble . Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is  paid media , a method of using promoted (paid for) content such ... [Read More]

- CMOs have always had to operate under pressure. While they carry the greatest responsibility for the company's pipeline generation and brand, they also have the shortest average tenure of any executive in the C-suite and the shortest timeline for producing results. But the pressure has intensified considerably today, as marketers struggle to reach buyers whose budgets have shrunk. At the same time, they are coping with their own budget woes, as the marketing function, usually classified as "non-essential," is one of the first to be led to the chopping block.  CMOs will have to ask — and ... [Read More]


- Email data accuracy has improved this year, with only 13.7% of brands complaining of a high level of inaccurate data, down from 15.7% in 2019, according to Retail Reality - the Journey to the Inbox, a study by Validity and the Data & Marketing Association (DMA), presented during a webinar this week. This improvement may be due to what companies are doing to get their emails into the inbox. There’s no doubt they are taking it seriously. Email deliverability is regarded as vital by 87% of brands using email, with 17% citing it as the top factor in their campaigns, 38% citing it as important ... [Read More]

- What is SEO?:- SEO is the short form of Search Engine Optimization. To define SEO, we set an example that is we made a website or any YouTube channel. We want more and more traffic in the coming days. To do this, we can share our website link to Facebook or any other social media to get more audience. Or we can play different ads to get more views. But in this condition, we have to spend a lot of our money. But there is also another solution to get more traffic and audience i.e., organic sources. SEO is that process in which we get more views, traffic, and audience in our online websites ... [Read More]


- Supply-path optimization (SPO) has become a selling point for agencies looking to bring value and savings to clients in programmatic. An SPO strategy allows buyers to cut out players in the programmatic supply chain that don’t add value, such as resellers or exchanges that sell only duplicative inventory, while simultaneously funneling more spend toward exchanges that have direct relationships with publishers. But often, SPO negotiations revolve around lowering fees and offering volume-based discounts to buyers. When these negotiations lack the necessary nuance, brands can face ... [Read More]

- Register now for this live panel session on July 14 at 11am BST as Awin, CJ Affiliate, Rakuten Advertising and Tradedoubler discuss the value in-app tracking can bring to the advertiser and their affiliate programs. We’re excited to host this roundtable discussion on July 14 at 11am BST — In-App Tracking - Is this a Missed Opportunity in the Affiliate Channel? — as we ask representatives from some of the leading global networks on the value in-app tracking can bring to the advertiser and their affiliate programs. The last 12 months has seen the world of online sales change dramatically. ... [Read More]

- SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit. on June 30, 2020 at 7:00 am SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues . Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. Stephan Bajaio, chief evangelist and co-founder of enterprise SEO platform Conductor, discussed ways ... [Read More]

- Alternative media plan considerations for businesses participating in #StopHateForProfit. Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads . They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit.  Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott. We offer you inspiration for an alternative media plan if you do decide to divert funds from Facebook Ads.  Facebook Ads-free July media plan Here are some ... [Read More]

- " On TV And Video " is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski , senior vice president of advanced solutions at  SpotX . The rise of cord cutting, new streaming services and advanced digital delivery have changed the face of TV advertising’s future. While traditional TV represents most television ad spend, advertisers have diverse options for their media plans these days. TV advertisers can target audiences with precision in ways that are not possible exclusively on traditional. As more environments shift to ... [Read More]

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