- announced the launch of its newest advertising feature, Branded Mission, which will help connect creators with brands, and potentially earn rewards for videos. Brands are invited to share a brief with the creator community in order to encourage them to participate in Branded Missions. Advertisers will be able to crowdsource original content from creators on TikTok and turn top-performing videos into ads, with the goal to improve brand affinity with media impressions. "This new form of two-way ... [Read More]

- As marketers, you definitely know the basics of SEO. But the problem is that with the growing competition in the digital marketing field, the basic skills aren’t just enough. You have to have some advanced tricks up your sleeves if you really want to be on the top of the game. So what are those tricks that will help you beat your competitors and secure yourself a top position in search results? If you aren’t sure what they are, this post is for you. In the following section, we’ll discuss ... [Read More]

- With changes in technology and capabilities evolving on what feels like a daily basis, it can be easy for you, as a marketer, to feel overwhelmed, behind, and concerned. You’ll ask yourself: Am I doing what’s best for my brand? Is my strategy outdated? Are my competitors’ strategies better? With the influx of marketing trends and intelligence tools, we are entering what feels like the early social media age in digital. This means there’s a lot of comparison and self-doubt when flashy ... [Read More]

- Social media is one of the most powerful yet free marketing tools available to businesses. Business owners and entrepreneurs have started to invest more time and resources into social media marketing. According to a survey, approximately 4.48 billion people worldwide use social media regularly, which will only grow in the coming years. As a business owner, you need to stay ahead of the curve and be aware of the latest social media marketing trends and tools. It will help you create a more ... [Read More]

- LinkedIn is one of the most popular social networking sites in the world, and is widely used by professionals for business-related purposes. The Many Benefits of LinkedIn Publishing for B2B Marketing As a business that engages in B2B marketing, you may be wondering if using LinkedIn publishing is right for you. After all, with so many social networking sites available, it can be difficult to know which ones are worth your time and effort explains Tommy Shek . However, LinkedIn is one platform ... [Read More]

- » » Casted adds firmographic data to its B2B video and podcast platform Casted adds firmographic data to its B2B video and podcast platform Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption. Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is ... [Read More]


- In order to create successful Facebook ads, there are several key things you should keep in mind explains Fred Auzenne. These include targeting the right audience, using compelling imagery and text, understanding the different ad formats available and measuring performance consistently. With these tips in mind, you can create ads that truly stand out from the rest and help boost sales for your business. 1. Target the right audience. One of the most critical elements of creating successful ... [Read More]

- This content is created by an Ad Age Publishing Partner. Find out more about this program. Why affinity is the key to successful marketing campaigns As time spent on mobile devices continues to increase worldwide, so too does the value of influencer marketing as a campaign method. But while marketers may think increased social media usage would make it easier to connect with target audiences online, in fact, the opposite is true; the data shows that consumers’ patience has decreased when ... [Read More]


- Are you completely new to the world of search engine optimization ( SEO )? Or, are you an old pro launching a new campaign? If so, you're going to be excited about the prospects of ranking first in Google for a given keyword or phrase. It's an important foundational achievement to set the stage for the rest of your strategic development. And, it has the potential to send significant organic traffic your way. Unfortunately, getting to rank number one isn't easy. And if you don't have much ... [Read More]

- SEO is constantly changing, so it’s important to stay up-to-date with the latest trends if you want your content to rank well. By following these tips, you’ll be well on your way to writing content that ranks in 2022. 1. Start with a strong headline that catches the reader’s attention If you want your content to rank well in search engines, starting with a strong headline that grabs the reader’s attention is essential. A good headline will help to engage the reader and encourage them to ... [Read More]

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