- Helping your clients stay on top of their SEO strategy has never been easy. But it’s getting harder. on June 22, 2021 at 7:00 am Keywords used to be the be-all and end-all of SEO. If your clients’ sites contained enough keywords, you’d consistently drive traffic. Simple. Unfortunately, that led to companies trying to game the system with keyword stuffing. That’s why Google has spent the last few years placing an increased emphasis on behavioral analytics instead of just keywords. This ... [Read More]

- In recent years, one of the most desirable careers is that of influencers. This is because YouTube stars earn millions of dollars from their channels and they are showing off their luxurious lifestyles. Therefore, if you want to have a life similar to theirs, you need to become a YouTube influencer. The process for become a large creator on the platform is not an easy one. You need to find a profitable niche that many users are interested in. Then, you need to discover what your audience likes ... [Read More]

- Are you noticing your non-AMP pages showing up in this spot now? on June 22, 2021 at 8:13 am When Google announced the rollout of the page experience update a week ago, Google told us that last Thursday Google would allow non-AMP pages to show in the top stories carousel. Many of us were checking to see if we could spot non-AMP content in the top stories carousel and then on Monday some of us started to see this happening. What it looks like. Here is a screenshot I was able to capture with the ... [Read More]

- Performance creative has a key role to play in enhancing return on investment (ROI) and is key for achieving successful digital marketing strategies and delivering business growth. Essentially the meeting point between creative and KPI-driven campaigns, performance creative ensures digital assets are fit for purpose to support campaign delivery. By underpinning audience data with the channel-specific insights, marketers have the opportunity to have better products and services that can help ... [Read More]

- You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users , you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits , your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook ... [Read More]

- A lot of the news we’re seeing at the moment is in relation to privacy. Solutions and plans are being continually developed and put in place to ensure that marketers can advertise in effective and successful ways, and it seems the performance industry as a whole has accepted the fate. This is why recent research by A Million Ads, in collaboration with research company, Attest, which identified perceptions and preferences around personalised advertising is so interesting. The results revealed ... [Read More]

- Ryan Sammy is director of strategy at Fractl , a growth marketing agency that helps Fortune 500s and boutique businesses improve backlink portfolios, brand awareness and organic traffic through high-quality content. When you need content to build links, use social proof of concept Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range of results, and ... [Read More]

- You’ve set up a website for your new business, and it’s getting plenty of traffic. There’s just one problem: it’s not making any money. When that’s the case, it’s time to take a long hard look at the quality of your web design. The layout and design of your website has a huge impact on the amount of money you can make. It affects everything from bounce rate to conversions to links back to your site – all of which contribute in some way to your bottom line. This article will cover ... [Read More]


- Semrush, a leading online visibility management SaaS platform, announced that it has released a major update to its Backlinks Database and Backlinks Analytics tool for digital marketers. Backlinks are a key component used by search engine algorithms to decide if a website is trustworthy and, based on that, rank search results. They are a crucial element of any successful digital marketing strategy. To help marketers achieve their goals Semrush has implemented a new approach to crawling and ... [Read More]

- Social media data mining grants your business the power to turn likes and shares and into profit. Imagine working on several marketing campaigns on different profiles or social media websites, but it’s just not going the way you want it to go. It can be a waste of time and effort if you don’t use social media data to target your audience properly. Of course, when it comes to marketing, there are numerous ways you can increase your return on investment ( ROI ). In order to do so with social ... [Read More]

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