- It’s crucial for any business owner to understand what marketing is and to learn how to do it successfully. It’s the process of making folks aware and interested in a product or service. If the marketing is done well, it can establish a company’s brand and promote sales. If it isn’t, it can often make or break a company. This article will be discussing 6 important things that you should know about this vital subject. 1) Consultants Or Companies Can Help You No matter what size your ... [Read More]

- » » Instagram remains the key channel for influencer marketing campaigns Instagram remains the key channel for influencer marketing campaigns A new report conducts in-depth analysis of the rapidly growing influencer marketing space. “Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. ... [Read More]


- Instagram is one of the biggest social media platforms for advertising. If you’re not taking advantage of Instagram ads, then you’re not correctly promoting your Instagram business or creator account. Utilizing Instagram can highly boost your profits because more than 500 million users use Instagram each day. However, Instagram ads can quickly add up if you don’t know what you’re doing. Each business will want to utilize Instagram ads, but there is a need to stay on budget. Luckily, you ... [Read More]

- UK C-suite and CMO executives agree that data and analytics are vital to business growth yet lack the capabilities required to achieve their targets. This is according to a Realise UNLIMITED study, which surveyed more than 80 C-suite execs with annual sales of at least £30 million, and found over four-fifths of respondents (81.5%) agree data and analytics are crucial to growing their business. However, execs admitted they weren’t sure what good data and analytics looked like and remained at ... [Read More]

- With millions of online stores, being one drop in the ocean and expecting to get recognized right away is like hoping for a miracle. However, there are many things that you can do to stand out and to get people to notice you and your brand. If you are tired of just waiting for clients to see your store and to get interested in the goods you are offering, you’ve come to the right place. Keep on reading if you want to learn some good digital marketing strategies for increasing your visibility ... [Read More]


- TikTok is building a number of new features, including Bitmoji-like avatars, keyword filtering for the For You Page, group chats, audio-only livestreams, screen sharing on livestreams, and Twitch-like subscription features, which would allow creators to make subscriber-only emotes and subscriber-only comment sections. These potential features-in-progress were spotted by social media analyst . 1. TikTok is working on a TikTok Avatars feature The feature lets you use your phone's camera to take a ... [Read More]

- Last year was a defining year for search engine optimization (SEO), with demand reaching record levels. The global pandemic and shifts in consumer behavior certainly shone a light on the need for such a cost-effective and multi-beneficial channel. In addition, advancements in technology and AI and the better use of search data as a form of business intelligence this year will help marketers get and stay ahead in an increasingly instantaneous and autonomous society. Time is now a consumer's most ... [Read More]

- Metadata is data that provides information about other data. In the online world, metadata can be used to help search engines understand what web page content is all about. It helps boost a website’s ranking in SERPs (Search Engine Result Pages) and thus more traffic can be generated for a website. In this article, we’ll discuss metadata and its importance in SEO. Metadata Establishes Your Website’s Identity Metadata establishes communication between your site and search engines: it’s ... [Read More]

- So, you’ve got a stellar product… Now what? In a world where customers have seemingly infinite options of products to choose from, earning a customer’s sustained loyalty to your product, and thereby reducing churn, has become the fuel that enables a company to out-pace the rest of its pack. Whereas customer service was once considered to be an afterthought tagged onto a product’s sale; today, customer success and experience have become a top priority for smart companies. Customer ... [Read More]

- High traffic generation is the key to making money online. To generate higher traffic, it is important for you to produce unique content designed according to the interest of your target audience. You can reach out to the target audience through search engine marketing. There are two types of traffics in search engine marketing: When a person purchases an advertising space from a website, the traffic generated is called paid traffic. The traffic sent to your website via search engines or ... [Read More]

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