- SERP analysis is a method of searching the top-ranked sites in the SERP. Although it’s a phrase that isn’t well known to the average person, it’s one of the most important and commonly used practices for site owners and brands to improve the performance and ranking of sites in Google. Through the use of detailed SERP analysis, the information and results provided by each site task helps bloggers and site owners to evaluate that the keyword you wanted to rank is either relevant or not. ... [Read More]

- There are two ways that site owners have traditionally quantified the ROI of SEO traffic. First, the price they would have paid to buy that traffic in Google Ads. Second, the actual revenues generated from those organic clicks. Unfortunately, both of these strategies require really high revenues and squeaky clean analytics – something many smaller or newer websites with less resources don’t have. And for B2Bs who don’t generate revenue at the time their organic traffic converts, it is ... [Read More]


- This content is created by an Ad Age Publishing Partner. Find out more about this program. Why social commerce is the future of shopping online Having a front-row seat to game-changing shifts in shopping is among the most exciting aspects of my job. Over the last decade on the e-commerce sales team at Facebook, I’ve partnered with businesses to help them keep up, from the rise of online marketplaces to the mobile shift and now—social commerce. Social commerce is an extension of e-commerce ... [Read More]


- Podcast listeners are likely to buy the products advertised in an audio program, according to a new study by NCSolutions (NCS). Of listeners polled, 42% have purchased a product featured in the podcast. And among the group identified as power subscribers by NCS, 68% have done so. Moreover, 29% of podcast listeners and 49% of the power subscribers have used a promotional code. In addition, 34% of podcast listeners have purchased products two or more times after hearing an advertisement, while ... [Read More]

- Search engine optimization is one of the most important practices for a website to win high search result positions. This technique refers to the process in which you alter, modify and improve your website according to the requirements of Google or any other search engine for that matter. Now the main pillar on which your website’s SEO score is based in your content. There are many instances where the search engine can penalize your website content because it is not according to SEO. In this ... [Read More]

- B2B brands are better than average at applying marketing automation to reach their business goals, judging by The State of Marketing Automation, New Research for the B2B Marketer, a study by Ascend2 and Act-On. Of those polled, 62% are somewhat successful, while 22% best in class and 16% are unsuccessful. In contrast, only 17% of marketers in general see themselves as best in class. Moreover, B2B firms are at least slightly more integrated than marketers in general, with 10% saying they are ... [Read More]

- Influencer marketing has become a vital part of almost every industry in 2021. In fact, it is the most effective tactic in helping increase your brand engagement. Almost all marketing and SEO experts in Dubai regard influencer marketing as the best way to attract new visitors, improve client engagement, promote products or services, boost revenue and raise the conversion rate of the ads. This post gives you information about five popular tactics experienced influencers use to increase your ... [Read More]

- When your content marketing program is starting, almost anything is likely to make a positive impact on your audience and your business goals. With minimal effort, you might see new consumers engaging with your business, brand conversations picking up speed, website visits increasing, or even more leads and sales inquiries rolling in. As time goes on, you may find progress slows or stops altogether. Some of the causes may be things beyond your control, such as the competition for audience ... [Read More]

- Running a successful ecommerce business is more than just launching a fancy website. Amidst the competition of online stores that have been on the rise, you have to look into more creative ways to ensure that your brand or product stands out from the rest. Search engine optimization is one way to make your website rank above other competitors but it is not an easy job. Below we have compiled a list of tips that can help you improve the content and SEO of your website overtime. Let’s take a ... [Read More]

- Updated Sept. 13, 2021 At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Get attention and trust Marketers often run Facebook ads to highly targeted demographics. They send those who click the ... [Read More]

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