- Increasingly popular with Internet users, video content   has been booming in recent years. Having a YouTube channel   has become essential for any company wishing to be visible on the web. Indeed, in France, 46 million unique visitors   visit the video platform each month. Suffice to say that the audience   is huge and ideal for boosting its content strategy.   We are going to focus here on a practice that is still not very ... [Read More]

- Most brands understand the how and why of using influencers for organic awareness, and that's great. Or is it? If they are simply getting influencers to create content and push it out organically to their followers, brands are leaving a tremendous amount of money on the table and squandering opportunities for much larger gains, basically only realizing a fraction of the value. To get the most out of influencer marketing, we need to think of it in three steps: -- Creation of content -- ... [Read More]

- generate maximum traffic  on your site? Different marketing strategies exist to increase your visibility on the Web. SEO, or Search Engine Optimization, refers to natural referencing while SEA, or Search Engine Advertising, corresponds to pay advertising.  SEO vs SEA , what will be your winning strategy? In this article, discover the differences between these two techniques and make your choice! Under the name of natural referencing, in French, ... [Read More]

- Micro influencers are becoming increasingly popular in the world of social media marketing. Micro influencers have a smaller-scale following on micro influencers platform such as Instagram and YouTube but still have a significant impact due to their niche expertise and authenticity. They typically have between 1,000 and 30,000 followers but can range from 100 to 1 million followers. One of the benefits of working with micro influencers is that they are much more affordable than traditional ... [Read More]

- In a recent Entrepreneur article, I discussed how brands need to be influencers to intersect the customer journey with a brand storytelling approach through the three Rs — relevance, reach and resonance. Telling brand stories relevant to your market in the right medium reaches the right consumers to create marketing resonance. Marketing resonance is when your audience identifies with your brand message , engages in it, acts upon it and shares it. Resonance moves them through the customer ... [Read More]

- Creating in-depth content is time-consuming and resource-intensive. Here's a guide to ensure your long-form content efforts pay off. There are many questions about content length in SEO and what ranks the best.  While Google says there's no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you're interested in writing long-form content, you probably want to make sure it's going to rank, get read, and convert so you ... [Read More]

- The demise of cookies on Chrome has been discussed for years and despite another postponement, advertisers can't simply sit back in the hope of yet more delays. While the delay is good news for the 90% of companies that weren't ready, it should also be a clarion call for action, encouraging brands to develop smarter solutions ahead of the new 2024 deadline.  The demise of third-party cookies on the world's biggest browser will have major implications when it comes to targeting, ... [Read More]

- Why You Need SEO Services In Your Business Today People today search for everything they need on the internet. So having an online presence is critical for any busines s to flourish. However, simply having an online presence is no longer sufficient. Businesses must continually strive to have their products and services shown on the first page of a search engine when a relevant phrase is searched. And how do you ensure that when customers search for a query, your business is at the top of that ... [Read More]


- After analyzing 7,000 paid collaborations between brands and advertisers for a new report, influencer marketplace Collabstr's data shows TikTok has become the most popular social media platform for influencer marketing, with 45% of paid collaborations taking place on the short-form video app. Instagram placed second with 39% of paid collaborations. In addition, 14% of all paid collaborations in 2022 were not specific to any particular platform, but were collaborations based around ... [Read More]

- The new updates have been in the works for months, but likely won't be a huge game-changer for most. Twitter has just launched new ad targeting options, including a new 'Conversions' objective they originally announced back in August. The new 'Conversions' objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, site visits, and conversions. But ... [Read More]

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