- SEO is a buzzword in the modern business world. Businesses that ignored the prominence of the web world are now considering every means to gain a presence in the search engines. Nowadays, brands have realized the importance of more social engagement. People are increasingly using online platforms for eCommerce transactions. This is the reason new websites are being made daily. These websites also have search engine optimization, which is very vital. The SEO helps the website be visible to more ... [Read More]

- Digital marketing is one of the best ways for small businesses to get into the big leagues and solo entrepreneurs. Digital marketing is a good way to reach out to audiences, customers, and potential clients. Multi-million dollar budgets for sales and marketing are things of the past. Digital marketing options are easy on the pocket and in terms of time and effort, and effective. With the advent of technology, everything these days is available at our fingertips, anywhere on the go. Here are the ... [Read More]

- Social media is essential for building your business online. We know this already. On top of that, we also know that social media drives traffic and boosts conversions. But how do you know what works? Your social team might say there are no shortcuts on the road to success. And that's really true in digital marketing, but how do you measure how effective your social media marketing campaigns are, and how do you do that without burning over a bunch of data? In a recent report, 50% of marketers ... [Read More]


- "Conversion rate optimization" had the greatest variance among brands and marketers this week, as measured by Bombora Company Surge. Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or take some other desired action on a webpage. In this column, I often discuss how audience dynamics are changing, and that means the customer journey relies on increasingly digital engagement. Being able to convert audience traffic ... [Read More]

- Performance marketing has become every digital marketers’ buzzword but more than that, an increasingly popular marketing strategy. The main reason being, it provides us with confidence to spend budget on measurable consumer actions, such as downloading your app or making a purchase. This has contributed to the growth in digital media spend versus traditional media, reaching $336 billion in the US in 2020, an 8% increase from 2019 (Forbes). However, with this growth in digital spend, are ... [Read More]

- People talk, and it’s time to start paying attention. If you aren’t monitoring your brand mentions, you’ll want to get started right away. Brand monitoring allows you to do market research and make sure your brand stays relevant and popular with its target audience. People will tell you what they like, don’t like, and compare you to your competitors – all of which is valuable information that will help shape your marketing strategy. What is brand monitoring? Brand monitoring is the ... [Read More]


- Tinuiti becomes first indie U.S agency to join TikTok’s Campaign Management program READ THIS NEXT Twitter, Facebook take first step to give marketers an audit of brand safety TikTok is naming performance marketing agency Tinuiti as the first U.S. independent agency to receive its Campaign Management badge, which gives Tinuiti clients access to the social platforms suite of creative, influencer and data-driven services. The accreditation will mean that Tinuiti clients will be able to see ... [Read More]


- If you’re struggling to increase engagements on Instagram and shoot up a targeted follower base, you’re not the only one! Although many digital marketers go for Instagram growth services initially, however, efforts are still needed to retain them and keep the engagement followers flowing! So if you’re starting your account from scratch or struggling to grow your base, here are 7 ways to get more Instagram followers. Step Beyond The Ordinary Very often, a lack of growth in Instagram ... [Read More]


- B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet still impactful, marketing strategies. Although influencer marketing was once considered a B2C play, B2B brands can also achieve heightened brand awareness and an uptick in revenue growth by running influencer marketing campaigns. In fact, 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen's Consumer Trust Index . So. how can B2B marketers ... [Read More]

- At‌ ‌some‌ ‌point‌ ‌during‌ ‌your‌ ‌law‌ ‌firm’s‌ ‌digital‌ ‌marketing‌ ‌journey,‌ ‌you‌ ‌are‌ ‌bound‌ ‌to‌ ‌come‌ ‌across‌ ‌this‌ ‌dilemma;‌ ‌paid‌ ‌vs.‌ organic‌ ‌marketing.‌ ‌ It’s‌ ‌likely‌ ‌that‌ ‌as‌ ‌your‌ ‌firm‌ ‌started,‌ ‌you‌ ‌relied‌ ‌heavily‌ ‌on‌ ‌free‌ ‌or‌ ‌organic‌ ‌methods‌ ‌of‌ ‌digital‌ ‌ marketing.‌ ‌But‌ ... [Read More]

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