- Awarding excellence in company culture. Early rate through December 4 How a PPC Audit Can Improve Your Search Marketing Ad Conversions If your paid ads aren't providing the desired conversions, a PPC audit may be necessary. Are you getting a suitable ROI on your PPC ( pay-per-click ) advertising campaigns? Have you noticed your conversion rates are continually going up? If you answered no to either of these questions, you have PPC ad campaigns that are missing the mark. If you don't consistently see an increase in sales, conversions, or brand awareness, your advertising dollars aren't ... [Read More]


- PPC stands for "Pay Per Click" service. This is an internet advertising model in which an advertiser makes use of the content embedded in approved ads that, when clicked, generate results and a charge to the advertiser. It is commonly associated with first-tier engines and services like Google AdWords. PPC is generally recognized as a good source of traffic when fast results are desired. Many factors may affect the pay per click rate. PPC generally displays advertisements in the form of banner and text ads. These ads are placed on websites to show related content to the searched content or ... [Read More]

- Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving. Google has introduced a tag management innovation, Consent Mode, meant to address the privacy tech conundrum. Consent Mode is a programmatic feature designed to make analytics measurement flexible against consumer consent for data collection. The Privacy Environment Marketers Face Consent Mode is a response to European regulations regarding ... [Read More]


- Google confirms web stories as featured snippets are not a great experience for searchers. on November 24, 2020 at 5:20 pm Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. What it looks like. ... [Read More]

- After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned from past years about how to manage their time and successful campaigns? Are they planning to do anything ... [Read More]

- Here are three key strategies for optimising the conversion rates of your existing partners to achieve your performance growth objectives. In a recent LinkedIn article, Silverbean’s Nicholas Yates discussed opportunities for unlocking growth through traditional affiliate management. He summarised four key areas in which affiliate and partnership managers focus the majority of their attention: Naturally, when tasked with performance growth, prioritising recruitment can seem like the obvious choice. More partners = more conversions, right? Actually, perhaps not. Depending on your goals for ... [Read More]

- " On TV And Video " is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Jenkins, EVP and head of audience & identity solutions at Cadent . Apple’s planned restrictions on use of IDFA (Identifier for Advertisers), requiring publishers to obtain an express opt-in, is ringing throughout the advertising world. But on the TV side, it won’t be as big of an issue. When it comes to connected TV and OTT, Apple simply does not pull the strings the way it does with mobile. Apple doesn’t have a monopoly on TV, nor does it have the same ... [Read More]

- Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible. DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This rise could be evidence that Google’s dominance is not prohibitive to the rise of competitors, and that ... [Read More]

- Social media advertising can be daunting, especially as brands  juggle multiple social media platforms. The average person uses around eight different social media accounts , which can make it tricky for brands to keep their branding and communication consistent and up-to-date. As a result, many leading brands have turned to automation to solve time-consuming processes that involve audience engagement and customized content. Automation has become critical especially for brands looking to scale up. Ironically, automating your social advertising can lead to a more personalized social media ... [Read More]

- Awarding excellence in company culture. Early rate through December 4 How to Make Your Ad Copy More Impactful By Syed Balkhi, founder of WPBeginner , the largest free WordPress resource site that helps small businesses start their websites. Advertising copy that appears at the top of search results has the disadvantage of being quickly scanned and ignored by much of your potential audience . Most people know that the top results from a search include paid ads , and they give it only the briefest attention before moving on. Let's look at a few ways to make your ad copy stand out. Use the ... [Read More]


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