- Top SEO Trends It's no secret that SEO is always changing. What worked five years ago may not work today, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends in SEO if you want your website to rank high in search engine results pages (SERPs). What is SEO? Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. There ... [Read More]


- TRENDING TODAY Today's marketers face major challenges as the regulatory and technical environment in which they operate continues to shift, while the days of the third-party cookie are severely numbered. Bobby Gray, head of analytics and data marketing at Artefact, looks at how organizations can tackle the resulting data loss with a first-party data mindset – and the adoption of artificial intelligence and machine learning. No one needs reminding that the life of the third-party cookie ... [Read More]


- Building on an existing relationship, Omnicom Media Group has entered into a partnership with Instacart that the holding company says will deliver a range of benefits to Omnicom clients, including new measurement capabilities. The announcement came at the Cannes Lions Festival. As part of the arrangement Instacart is developing plans to work within Omni's data gathering "clean rooms" to provide enhanced media planning and measurement for Omnicom clients.  Those clean rooms also house data ... [Read More]

- At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts. "I see clients, again and again, having to evaluate the value of making this [SEO] change over that change at the ticket level," said Jessica Bowman, enterprise SEO consultant and author of Executive SEO Playbook, in her presentation at SMX Advanced . While all SEO tasks are important for the success of your site, there's a key distinction that should be drawn: ... [Read More]

- Are you looking for ways to increase your Instagram following? If so, you're not alone. In today's social media-driven world, Instagram is one of the most popular platforms for connecting with others and promoting your brand or business. While there are a number of ways to gain followers on Instagram, one of the best methods is to focus on getting free Instagram followers. Here's why: 1. Free Instagram followers are real people who are interested in your content. When you pay for Instagram ... [Read More]

- Global media platform Teads has launched the Teads Attention Program to strengthen its position in the attention measurement sector. The program will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager. Through Teads' global scale within quality publishers and connected TV providers, and integrations with industry-leading attention measurement partners, this pioneering program will accelerate the understanding of attention for media buyers and media ... [Read More]

- No brand will have a worthwhile presence without integrating various social media channels. It took me years to learn this. When social media was new, many people didn't think it had merit in the business world or that it would be viewed as spam. It's clear today that this is just not the case. For years, I have stressed to my clients, partners, and anyone who would listen how important using social media to its full potential to boost your online presence is. Keep reading to learn ... [Read More]


- Marketers have become more concerned about how they will drive performance as the ad industry moves toward the deprecation of cookies. Vidmob, a managed service for intelligent creative, plans to announce a software as a service (SaaS) platform that provides marketers a way to dig out and analyze the performance data from video, text, augmented reality and other types of creative elements that make-up an advertisement. "The impact of the creative is pretty substantial," said Craig Peasley ... [Read More]

- A Guide into Analytics, Reporting and How CANDDi Can Help As a business owner, you know that generating leads is essential to the success of your company. Marketing campaigns are designed to bring potential customers to your website, and once they're there, it's important to engage them and encourage them to take action. But how do you know if your marketing efforts are really paying off? What is Analytics and Reporting? Analytics is the process of collecting, analyzing, and interpreting data. ... [Read More]


- Digital Marketing is a relatively new aspect of marketing, and it is has a dynamic nature as well. Digital marketers need to stay on top of their game to sync with the latest trends of digital marketing. COSTORO Media keenly focuses on every changing aspect of digital marketing. As of now, COSTORO Media has identified some digital marketing trends that are becoming popular in 2022. Let's learn about these trends. Email Marketing but with a Twist One of the major strategies in digital marketing ... [Read More]


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