- If you represent a B2C business, you’d know how challenging it is to acquire new customers. As the cost of acquisition (CAC) continues to increase too. However, it’s still tempting to keep acquiring new customers to grow your business and market share. But what if you could drive similar revenue, in fact, a higher ROI by spending less than what you spend on acquisition? You can do it by retaining your existing customers . Have you heard of the most common rule used by a majority of successful companies across the world? These companies have been following the proven 80/20 rule where 20% ... [Read More]


- Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers. When potential customers browse for a product or solution online, they're asking themselves, "Is this brand trustworthy?" There are many things that can go wrong when buying something online. People risk losing their financial data, they may get a product that is not what was advertised, or they could deal with unresponsive customer support and other issues. One of the top things your marketing content should build is your audience's trust in your business, and one of the ... [Read More]


- Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and connected TV in particular. Last year, 81% of media buyers, publishers and other digital experts surveyed by Integral Ad Science (IAS) for its annual Industry Pulse Report cited mobile (both web and app-based) as a high priority for their organizations, making it the most-cited among seven possible media choices. This year, 48% of the 230 experts surveyed cited mobile (again, both web and app) as a high priority. Still, that was about on par with ... [Read More]

- Improving customer experience is one of the most valuable ways you can stand out. Ecommerce was enjoying steady growth before the pandemic, but 2020 accelerated the trend like never before. Cyber Monday 2020 shattered online shopping records, with more than $10.84 billion in sales on that one day alone. Many customers have since permanently changed their shopping habits, making most (if not all) of their purchases online instead of in-store. While this creates significant opportunities for ecommerce brands, it also highlights the importance of how improving the customer experience is one of ... [Read More]

- If 2020 has taught us anything it’s that change can happen very quickly. SEO has changed a lot over the years, and the same tactics that got your website to the top spot in search engine results pages (serps) in 2010, 2015 and even 2020 might not be quite enough to keep you there in 2021 and beyond. The purpose of search engines is to deliver users the best content in relation to their queries. As the algorithms improve and gain a better understanding of what exactly users are searching for and what websites are delivering, they return better results. SEO is evolving: what should marketers ... [Read More]


- Digital ad verification company Integral Ad Science (IAS) has acquired Amino Payments, a supplier of blockchain-based solutions that monitor programmatic advertising spending and help optimize campaign performance. In April 2020, IAS and Amino Payments partnered to launch one of those solutions, Total Visibility. Total Visibility enables real-time campaign optimization by providing impression-level financial insights, including supply-path costs, as well as media quality verification (viewability, fraud and brand safety monitoring), according to IAS. Total Visibility is now an IAS brand, and ... [Read More]

- Updated Jan. 14, 2021 When you think of search engines, it’s usually Google, Microsoft Bing, and Yahoo. And yet, as one of the largest search engines in the world, with more than 2 billion monthly active users , is YouTube. Most people consider YouTube as a social media platform, which it is, but it also behaves a lot like a traditional search engine. Visitors enter their query and get a list of videos ranked by relevance. That’s why optimizing video content is critical to ranking and accessing the audience on YouTube. Fortunately, a lot of the traditional SEO rules apply here as well. ... [Read More]

- Automated email sequences can keep your customers engaged based on their actions and behaviors. Automated email sequences are designed to be sent to users after they take certain actions, such as signing up for an email newsletter or making a purchase. These perfectly crafted emails may seem like they were created just for you, but in reality, they are a part of a brand's email marketing campaign known as "automated sequence emails." Read on to learn more about automated email sequencing and its benefits and to see some email sequence examples. What is an email sequence, and what are its ... [Read More]


- Do you ever have a random question pop into your head, and you simply can’t do anything else until you have the answer? How much do blue whales weigh? How tall is the Empire State Building? What year was Forrest Gump released? Sometimes, these questions are a bit more urgent. Where is the nearest gas station? How much pain reliever should I take to get rid of this headache? What’s the status of my flight to Denver? Humans are curious, and we are currently thriving on the ability to access information from anywhere, at any time, in any situation. Google is our new best friend, and we rely ... [Read More]


- Updated Jan. 11, 2021 Do you struggle to create engaging content that lands you in those high-value top spots on Google? You’re not the only one. Luckily, there is a way to solve that problem and create content that Google loves – all while building a library of content useful to your target audience. How? By using the topic cluster model. What is the topic cluster model? The topic cluster methodology, also known as the pillar-and-cluster technique, was detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy . The ... [Read More]

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