NEWS
 

- Skai, an omnichannel platform for performance marketing, and Tinuiti, a large independent performance marketing agency, released separate reports this week highlighting data and trends from Q4 2022.  Search and YouTube advertisers are looking toward connected television (CTV) to broaden their performance marketing campaigns. Tinuiti's data, which highlights trends among the customers it supports, shows strength in connected TV -- specifically on YouTube. Spend reached 26% in Q4 2022 -- up ... [Read More]


- Increase Your ROAS By Targeting Your Best Customers NetElixir, one of the fastest-growing independent digital marketing agencies in  the United States , recently launched their proprietary AI-powered digital marketing platform, LXRInsights. This new product combines the power of machine learning with a human touch. Seamless integration with major platforms like Google Ads and Meta to launch one-click remarketing campaigns Empowering machine learning algorithms to continually find ... [Read More]


- As a SaaS brand, chances are that a lot of your target users are on LinkedIn. The platform has about 90 million of its 830 million registered users as senior-level influencers and 63 million users who are in decision-making positions. This makes LinkedIn the preferred organic content marketing hub for 95% of B2B content marketers and a great place to build brand visibility. With the right visibility, you can leverage the opportunities on LinkedIn to generate lots of leads and conversions for ... [Read More]


- When you're looking to increase your company's sales, it's important to have a lead generation strategy in place. There are many different ways to generate leads, and it all depends on what works best for your business. In this article, we'll take a look at five different lead generation strategies, and provide tips on how to use them to grow your business. Introduction to lead generation It's not enough to simply generate leads – you need to make sure that those leads are worth your time ... [Read More]


- Google's trying hard to satisfy search queries without users having to click onto another site. For our Predictions Deep Dive , Connective3's Jamie White looks at what that means for brands. Google is constantly adapting the layout of its search engine result pages (SERPs) to ensure that users have access to the best information related to their queries. The past few years have seen this become more common, thanks in large part to the continued development of the Knowledge Graph, a huge ... [Read More]

Source: thedrum.com

- Optimizing creative performance to determine the best size and color of the font for an ad's headline and other subjective creative elements is difficult because of inherent biases. Developers at Albert AI, owned by Zoomd, aimed to prove that the company's technology can improve creative performance by optimizing ad parameters from among preset options that meet or exceed the advertiser's key performance indicators (KPIs). An unnamed ecommerce company worked with Albert AI to increase its ... [Read More]


- Staying on top of the latest SEO trends and strategies is critical for any business looking to drive traffic to their website and ultimately increase revenue as the digital landscape evolves. In this article, we'll go over some of the best SEO tips for 2023 to help you outrank your competitors and gain more visibility in search engine results this year. 1: Put a Greater Emphasis on User Experience (UX) An emphasis on user experience (UX) is one of the most important SEO trends for 2023. Google ... [Read More]


- Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit. In today's world, video ads are the most effective way for businesses to reach their target audience and promote their products or services.  During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper conversation around the role that data and analytics play, along with targeting and optimization. Let's revisit ... [Read More]


- Analytics remains the most popular technology category, judging by The CDP Report 2023, a study released Tuesday by Twilio Segment. But privacy compliance may be outpacing it.  Twilio Segment processed 24.4% user deletion requests in 2022 -- a 69% increase over 2021.    It is not clear whether this growth is due to new clients coming on board, or whether it reflects increased efforts to comply with GDPR, CCPA and other privacy regulations. But it does show that "consumers are ... [Read More]


- Marketing leaders from Heineken, Zappi and Pinterest explore how data-driven creativity and innovation based on quality, connected, consumer-driven insights gathered pre-launch can unlock value, growth and competitive advantage for brands in 2023. Data is a cornerstone of modern marketing, and marketers are awash with post-launch datasets. From attribution, clicks, CPM, and ROI, unparalleled measurement into the performance of campaigns allows marketers to carry out campaigns more efficiently. ... [Read More]

Source: thedrum.com

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