Sep 18th, 2023 - Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO. A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving your SEO is a ... [Read More]

Sep 18th, 2023 - Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your ... [Read More]

Sep 18th, 2023 - The advertising industry is constantly evolving, and staying ahead of the curve is crucial for success. According to a recent report by Magna, a leading global media intelligence company, the US ad sales growth is expected to strengthen in the coming years. In this article, we will delve into the key findings of the report and explore the factors driving this growth. So, buckle up and get ready for a deep dive into the world of advertising! The Current State of the Advertising Industry Before ... [Read More]

Sep 16th, 2023 - Introduction In the ever-evolving world of digital marketing, staying ahead of the curve is essential to remain competitive. Facebook Ads Retargeting, also known as Facebook Remarketing, is a dynamic and effective strategy that allows businesses to re-engage with their website visitors and previous customers on the world's largest social media platform. This innovative advertising technique has transformed the way marketers connect with their target audiences, driving higher conversion rates ... [Read More]

Sep 16th, 2023 - Startups venturing into the highly competitive realm of social media branding can reap the rewards of a tactical approach in creating a distinctive and memorable digital presence. Social media branding encompasses more than just logos and slogans; it is also about engaging with customers and building trust through targeted content and interactions. To achieve a successful social media branding strategy, startups must focus on creating authentic, valuable, and shareable content that reflects ... [Read More]

Sep 15th, 2023 - The ad industry's leading verification provider launches turnkey MFA measurement and protection, and advances guidance on how to identify and categorize egregious MFA content DoubleVerify , a leading software platform for digital media measurement, data and analytics, announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA ("Made For Advertising ") sites. As part of this innovation, DV has advanced a clear definition of MFA, empowering ... [Read More]

Sep 15th, 2023 - Walmart Connect announced the rollout of Sponsored Videos for search, giving brands a tool for storytelling. The feature launched Thursday in generally availability to all advertisers registered through the Walmart Brand Portal. Susanna Lee, senior director of product marketing for Walmart Connect, believes the old adage of "show, don't tell," couldn't be more true in retail media today. "Video ads in search results give you the ability to tell your brand or product's story to break the barrier ... [Read More]

Sep 14th, 2023 - In the current digital era, having a website is crucial for both individuals and businesses. Your online presence, whether it be through an e-commerce site, a blog, or a business website, may have a big influence on how successful you are. To ensure exposure and reach your target audience, a website alone is not sufficient. Search engine optimization (SEO) is useful in this situation. Reaching the top of search engine results pages (SERPs) and realizing your website's full potential requires ... [Read More]

Sep 14th, 2023 - The world of marketing and advertising is constantly evolving, and one of the most significant shifts in recent years has been the rise of creators and influencers. These individuals have become powerful voices in the digital landscape, shaping trends and driving consumer behavior. To stay ahead of the game, brands need to understand and harness the power of creator trends. In this article, we will explore the latest developments in creator and influencer marketing , providing insights and ... [Read More]

Sep 14th, 2023 - Are you struggling to boost your business's visibility in local search results? Discover the highly effective hidden secrets of local SEO. In this article, we'll show you how to optimize your website, leverage online reviews, and utilize Google My Business to skyrocket your local search rankings. Plus, we'll teach you the art of mastering local keyword research and targeting. Don't miss out on these game-changing techniques that will give your business the competitive edge it needs. The ... [Read More]