Media | Connectivity Holdings

Agencies are now acting like media companies.
Maybe it’s time media companies start acting like agencies!

The media and agency spaces have begun to blend together.
Agencies are beginning to act more and more like providers of media-related services.

Over the last several years, media providers have begun to extend their service offerings to include search and in some cases, social.

Now there is an opportunity for media companies to close the loop by providing extended service offerings to include creative, extended social, and even an independent media strategy piece! This could create additional revenue opportunities and help solidify the client relationship by presenting a full sales funnel approach to services.

The Sales Funnel Approach

Media Managed Services

Sparx offers two pricing models for media companies. One is a subscription model of paid and organic and another CPM based for paid. Both offer additional revenue opportunities for media partners

YouConnex provides tag management, attribution modeling and data-first programmatic opportunities for media companies looking for a more data-first results-driven approach to programmatic.

Connectivity Media Strategy provides media strategy and placement across traditional, experiential and digital for media companies looking to extend their offerings to their best client relationships.

Creativity provides teams that can produce low-cost turn-key digital assets across video, banner, web, email, and content opportunities.

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