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Attribution Is All That Matters

Attribution Is All That Matters

It used to be that asking about attribution for traditional forms of media was met with a bit of a shrug. Some brands started adding call tracking numbers, QR codes and/or ad tags along with the hopes that google analytics could tell them something. Google was of...
ORGANIC SEARCH IS A PAIN IN THE ASS UNTIL IT’S NOT

ORGANIC SEARCH IS A PAIN IN THE ASS UNTIL IT’S NOT

I have a love/hate relationship with ORGANIC SEARCH (often more of the latter than the former). My biggest gripe is it shouldn’t feel complicated and I’m learning more each day that it isn’t when you start building fundamentals from the ground up. As I previously did...